Cape Town’s Trendiest Suburb

Camps Bay is an area now not to be neglected on a Cape Town vacation – one of the trendiest, most lovely suburbs found in the Mother City. With a stretch of beach no much less breathtaking than a postcard, and some of the town’s fine bars and restaurants, it’s far no small marvel people flock to this seashore hubbub come rain or shine.

The Beach and Promenade

Camps Bay seaside hosts Cape Town’s most stunning human beings at some point of the summer, with tanned bodies unfold throughout the whole seashore on every occasion the sun is out. This is the vicinity to peer and be visible, so make certain to wear your preferred pair of Gucci solar glasses if you need to in shape in with this elegant crowd.

If you need to catch a tan to your Cape Town excursion, this beach is simply the vicinity. You can spend hours lounging at the smooth white sand, and whilst the solar receives too hot, you may take a quick dip inside the sparking Atlantic Ocean water. Be warned, but, for this part of the ocean is freezing, and most effective the courageous few can ultimate inside the water for more than a few minutes.

If you want to stretch your legs instead of mendacity on the sand all day, a picturesque prom borders the beach. Roller-skaters waft on by way of, couples ingesting ice lotions respect the view, and those who need to strut their stuff parade down the sidewalk. If you fancy sampling a number of the sector’s high-quality ice cream, Sinful Ice Cream parlour is known through all the locals. Delicious flavours from cookies and cream to pistachio and praline anticipate you, and you may experience this creamy wonder as you stroll along the beachfront.

The Restaurants and Bars

Camps Bay is understood for its colourful eating places and bars. There are few better activities when on a Cape Town excursion than experience a sparkling seafood meal at the same time as observing out over the Camps Bay waters, smelling the salt in the air and watching the crowds strut by using. There are lots of eating places to pick from, and you could take your pick out of tables within the sun as you experience seafood and cocktails.

At night the place becomes even more colourful, with severa modern bars hosting the metropolis’s elite alongside the beachfront. If you’re there on a Sunday afternoon, La Med is the location to be. With a secure environment and a sunny out of doors area, this is one of the most popular alternatives alongside the beach.

Camps Bay Sunset: One of a Kind

Camps Bay has a popularity for having the most lovely and picturesque sundown in Cape Town. And a tailored holiday in Cape Town will now not be complete till you have spent as a minimum one night watching the solar cross down over the sea. Each evening, picnickers flock down to the beach, and enjoy sundowners and snacks whilst sitting at the sand. Camps Bay is one of the quality seashores on the Atlantic Seaboard for sunsets, where the sun actually seems to be sinking into the ocean, in opposition to a red and crimson sky.

Branding Basics for Boutique Hotels

Boutique hotels may be considered the brand new child of the block. Although they have got been in lifestyles for numerous decades, operating below the banner of ‘independent’ hotels, it is handiest recently that the sector has exploded in its fascination for boutique inns.

Today, more than ever, tourists are looking beyond the usual frills and fancy which can be supplied up inside the call of motel remains. They want a extra intimate, extra precise experience that brings them towards the network the motel is located in. In this type of situation, boutique lodges stand in direct opposition to their flashier, empire-like opposite numbers – the chain resorts.

But, no matter their widespread enchantment, boutique hotels must make the identical attempt, and every so often more, to establish their brand. Without a robust identity to guide them, it’s all too easy to lose themselves in the crowd.

Why Branding?

Brands can now not be faceless entities for the consumer. We live in the age of statistics where the customer has access to all varieties of assets to facilitate his shopping for selection. These days, brands have a existence and existence in their own, and clients interface with those identities on a daily basis.

Take yourself. What involves mind when a person says the phrase “Marriott?” You’ll at once conjure up an photograph of some thing intensely costly and luxurious. Large foyers, gilded ceilings, gentle-spoken but crisply smart waiters, silver tureens and state of the art centers. Why does your brain companion all this with one easy phrase?

That’s the magic of a logo. And the value of constructing it.

Think approximately the idea of identification, like your name, or who you are. All those things that move into making ‘you’ also are the matters that set you other than the relaxation of humanity. The identical goes for a emblem. It is an entity this is awesome from other entities inside the identical enterprise. In business-speak, this is known as differentiation.

So, what differentiates one inn from the alternative and why must we even engage in differentiation? The answers to these questions are altogether simple. Danny Meyer, the CEO of the Union Square Hospitality Group (USHG), states that ‘popularity’ is the primary cause why visitors want to return to the identical hotel.

Recognition only stems from uniqueness, and in case you need to domesticate a battalion of unswerving purchasers, you would better interact speedy. The cause why boutique accommodations were at the rise within the final decade is because the modern tourist does not need a monolithic enjoy that he’ll get in any ordinary chain inn. They want a uniquely curated experience that they can fondly remember, and if they get that, they will come back to you.

That brings us to the next issue – what differentiates one motel from the alternative? Experience differentiates. All that your visitors are exposed to, that they feel, that they may be touched by way of while they interact with the tangible factors of your emblem constitutes its ‘enjoy’.